Located in the heart of hard-bodied Chelsea, parke & ronen is the go-to boutique for stylish boys seeking body-conscious casual wear, swimwear, and accessories. Design (and life) partners Parke Lutter and Ronen Jehezkel opened this clean, one-room spot in the late 1990s, and they can still often be found manning the register or showing off their latest collection. The wares here are divided into two in-house labels. White Label features casual contemporary sportswear, cheeky takes on the muscle tee, and colorful swim trunks—from itty-bitty bikini bottoms to eight-inch board shorts. The up-market Boutique Label centers on fine knitwear, dress shirts, and well-tailored slacks. While the White Label is sold at dozens of stores across the country—including Barneys—this Chelsea outpost is the only place to find the Boutique Label.
Boy Gods 